CHRISTINA STORM

 

22 years of software development experience at Microsoft Corporation, spanning diverse businesses including Windows, Office, Visual Studio, Xbox, SQL Server, Power BI and Azure Machine Learning. Extensive knowledge in managing the product development lifecycle from initial planning phase to delivery, both for established products and for new incubations. Proven track record in team building and converting vision into reality. Passionate about creating products that people love. Specialties include Program Management, User Experience Design and Design Research. Currently Director of Design for several big data workloads in the Cortana Analytics family: Azure Machine Learning, Data Factory and Stream Analytics. Outside of Microsoft, active member of the Seattle Angel Investor Community. Currently in my 5th year of mentoring entrepreneurs during TechStars' startup accelerator programs.

 

ORIGIN

HOME

HOBBIES

EDUCATION

CONTACT

Germany

Seattle

Art, Photography, Horses

M. A.

christina@ideawarrior.com

3

@MICROSOFT

12

11

29

LANGUAGES

PATENTS

JOB TITLES

PRODUCTS

RESUME

2015

2012-current       PRINCIPAL DIRECTOR OF DESIGN

Currently leading a team of 12 designers and  researchers  for Azure Machine Learning, Stream Analytics, Data Factory and Data Catalog, all members of the new advanced analytics suite Cortana Analytics. 8 patents.

2009-2011       PRINCIPAL GROUP PROGRAM MANAGER

Led the front end design and  user research efforts for the repository and visual modeling tool Quadrant during the Oslo incubation. Power Query for Excel 2013 was delivered to market as a result of this effort.

2005-2007 PRINCIPAL GROUP PROGRAM MANAGER

Responsible for the planning and execution of a new Xbox SDK for hobbyist and indie game developers. Defined the target customer and value proposition for Microsoft XNA Game Studio and delivered a successful V1 to market.

1999-2001       SENIOR LEAD PROGRAM MANAGER

Drove the implementation of a new semantic search feature allowing end users to enter natural language commands such as “send email to Mom” into the browser. Delivered the component to release with MSN. 1 patent.

PRINCIPAL PROGRAM MANAGER             2011-2012

In charge of the innovation pipeline SQL Azure Labs targeted at delivering self-service information management capabilities to businesses of all sizes. Established Steve Blank's startup methodology.

PRINCIPAL LEAD PROGRAM MANAGER  2007-2009

Responsible for one of the largest managed user research initiatives at Microsoft, the Windows 7 Feedback Program. Delivered a comprehensive business intelligence and decision-making system to the Windows team.

SENIOR LEAD PROGRAM MANAGER      2001-2005

In charge of customer solutions for Visual Studio Tools for Office in Visual Studio 2003 and 2005. Defined the target customer problem space, and laid out a plan for  end-to-end solutions spanning multiple releases.

PROGRAM MANAGER                                  1993-1999

My first job at Microsoft was on VBA for Excel, then natural language search in the Office suite. For Windows XP, I owned driver compatibility for DVD decoders and TV tuners and DVD playback. 2 patents.

LEARN MORE

1993

CAMTASIA

ADOBE MUSE

TOOLS PROFICIENCY

PHOTOSHOP

PREMIERE PRO

ILLUSTRATOR

AFTER EFFECTS

STRENGTHS

IDEATION

DELIGHT

Creativity is problem solving. I use practices that position design as the innovation engine for user experience.  Design  is the "go  to"  team anytime a new project gets kicked off.

I believe in simple and elegant designs and look for new ideas everywhere. My work draws inspiration from a variety of resources to find ways to delight and positively surprise.

COMMUNICATION

CUSTOMER

I communicate deliberately and transparently. I take feedback without personal offense and work with my team to do the same.
I share knowledge and expertise freely.

Users first, technology second. I resolve difficult trade-offs by working from the customer scenario backward and by relentlessly testing and improving the experience.

PROGRESS

TEAM

I keep things moving, I get things done. I motivate others and pull skeptics along. I lean in, engage for action and deliver results fast and with consistently high quality.

I set high standards for personal integrity and gain the trust of others. Succeeding as a team is more important than individual excellence. I build highly functioning teams.

FEATURED PROJECTS

© Christina Storm 2015

This video is a representative example for user experiences  I have designed.  The entire UX and UI of Azure Machine Learning was developed under my creative direction with  my talented team.

From a branding perspective, it is aligned with the Azure product family. From a user interaction model perspective, it targets data scientists and data developers who want to create machine learning models and operationalize those as web services so they can be consumed in applications.

The visual modelling surface allows users to copy/paste R or Python scripts into their model.  Gartner placed Microsoft into the Visionary Quadrant for big data analytics based on Azure Machine Learning.

This video was recently posted to illustrate a new offering under the Cortana Analytics family.  I drove the creative direction for the video, designed many of the assets shown in it, and half way through when product screencasts are displayed, those were all designed by my team, with exception of the Power BI segment, which was designed by a partner team.

From a branding perspective, Cortana Analytics is aligned with the Azure product family. From a user interaction model perspective, it targets solution architects and data developers who want to develop, deploy and maintain complex data-driven applications.

This video is another example of an immersive experience for data enthusiasts. I lead the design of Power Query for Excel 2013.

From a branding perspective, it is aligned with the Microsoft Office product family. From a user interaction model perspective, it targets data analysts and information workers who want to connect to data sources, load data, create transformations, and share the result with others.

This work was integrated with the Power BI product family and Microsoft Excel.